Is mobile marketing intrusive or enhancing?
Forms of marketing and marketing tools have moved from the ordinary passive advertisements on billboards and the usual television ads to include the more engaging mobile marketing. The quest is to reach as many customers as possible and help affect the bottom-line of the business in the process. The big question though for most people using smartphones has to do with the Psychology of mobile marketing. Creative departments must come up with ingenious means of grabbing the attention of mobile users in order to market their products otherwise all efforts to this end will go down the drain.
Many companies spend part of their marketing budget on SEO which ranks their website higher on google. The psychology of the person searching is truly amazing. Many people, in fact 80% click listings that are on the first page. and most people believe that if they search for ‘the best’ that these will be found from one of the companies on page 1 and that someone has actually gone out and tested the item of service to produce the ranking results rather than it being solely the product of having that keyword ranked by their Cebu SEO company. Being on page one is more important now than ever before as the mobile phone user always select from page 1 and over 50% of them take action ie calling or visiting their business with in one day
One way to market effectively using the mobile phones could be to use catchy videos and movies on LCD displays at gas stations, hotels or even in the hospitals and add text opt-ins. Offers would include discounts on purchases or an additional item with one purchase. It can also be through giving people an offer on a service. Once you get the attention of people through opt-ins, you can then go further to give them additional offers. A promotion enhancing offer can be made once you have the person already in and while at it, sample some questions on what they like so that tailor made offers are sent to them via the mobile ads instead of flocking their phones with irrelevant offers they will never be interested in. This way, you have their full attention constantly.
The fact that mobile interactivity with potential customers is at an all time high today and more and more people purchasing smartphones; the future of mobile marketing is here. A marketer must utilise this fact to leverage their strategy to increase sales. Actively engaging a customer through their mobile phones on things that interest them through an effective business strategy makes for a more personalised and colourful mobile phone experience. Remember that a lot of smartphone users largely ignore mobile ads and find them intrusive especially if they are not tailored to suit their personal needs, preferences and tastes. Only a small fraction of the people who see those ads on their phones will follow through and make purchases or even ask for the service offered. Mobile phone users psychology has altered as technology has improved. mobile apps are now the preferred means of communicating with customers. it is an ideal media for people on the move.
As a marketer therefore, you must carefully consider your strategy and the underlying goals of business, use statistics to find out how many people are using their phones to access your ads then prepare by collecting phone numbers, tastes of customers, what they prefer to download from your website and so on and swing into action with your mobile marketing strategy. Additionally, use short, easy-to-view, simple messages sent at the right time. Ensure compatibility with phone operating systems so that as many people as possible are reached. Wow your customers constantly with exclusive offers, respond to their queries in real time, monitor the market numbers as a result of this strategy and lastly, make yourself reachable in case a customer needs some answers.
Unsolicited ads will most likely be ignored or deleted. However, a marketer can achieve amazing rates of response if they gave money-off ads or specific offers appealing to the customers.